First Prize - Team A


idea description

Team A created a chatbot that inspires smallholders with best practices from successful farmers and plantations.

Team A developed plans for an online messaging app – or Chatbot – that aims to inspire farmers to learn best practices and sustainable farming methods from other successful farmers and plantations. The tool aims to pool and consolidate existing knowledge, data and best practices from successful farmers, agribusinesses and other value chain stakeholders. In the future, data gathered by the tool could be shared at a larger scale and would reveal useful insights about agriculture and farming practices in South East Asia. Understanding farmers’ needs was a key requirement for the winner. Team A’s messaging app mobilizes technology smallholders are already familiar with, earning praises from the judges for its user-friendliness and low production costs, allowing farmers to begin the process of digitization while providing long-term potential to scale.